About Zumra Saeed

Curiosity sits at the centre of Zumra’s work. Whether she’s trying a new dish, exploring a new city, or testing a new content format, she’s always looking for better ways to experience and share the world around her. Zumra Saeed leads digital strategy and social storytelling at IT’S YOUR STOP as Digital Content Manager. She and her team oversee the platform’s full marketing and social media operation. With more than eight years of experience in brand marketing, Zumra has built and managed hundreds of marketing campaigns across industries, helping brands grow from the ground up to millions of followers, impressions, and sales. Her work ranges from high-profile celebrity campaigns to national brand launches and, of course, grassroots marketing for independent, mom-and-pop businesses, giving her a rare ability to balance scale with authenticity. Now at IT’S YOUR STOP, Zumra is focused on building one of Canada’s most compelling travel brands through a social-first lens. Outside of work, her passion for travel, food, and discovery mirrors the content she builds professionally. She’s constantly seeking out new cultures, new places, and new perspectives, bringing that same curiosity into every campaign and piece of content.